Cannabis Holidays To Plan For

Many cannabis users celebrate April 20th, also referred to as 420, as a holiday to honour the wonderful herb. However, there are a few other cannabis holidays you can plan for to celebrate the plant throughout the year. Whether you are a casual user or run a dispensary looking to engage with customers in a fun and creative way, these special days offer the perfect chance to connect with fellow cannabis lovers. Keep reading to find out more about some of the most popular cannabis holidays you can enjoy with friends or spice up your dispensary for, including: 

• Hemp Day – February 4th
• 420 – April 20th
• Jack Herer’s birthday – June 18th
• National Dab Day (oil and concentrates day) – July 10th
• National CBD Day – August 8th

Hemp Day – February 4th

Hemp is a variety of cannabis that contains less than 0.3% THC – Hemp Day was founded by cbdMD in 2019 to educate the public about its many benefits, such as being a rich source for CBD and its use as a renewable manufacturing resource. Hemp grows quickly, does not need a lot of water, and does not need pesticides, which makes it an eco-friendly choice. Additionally, its fibres, seeds, and oil can all be utilised in different products. 

This holiday is a perfect opportunity to focus on the environmental impact of hemp and its versatile uses. Dispensaries and brands that sell hemp-based products can run campaigns, offer discounts, and use this day to highlight the sustainability and health benefits that hemp provides.

420 – April 20th

Most people know that “420” is a symbol of cannabis use, but few know where the connection started. In 1971, a group of friends at San Rafael High School in Marin County known as “The Waldos” met at 4:20 p.m. one day to smoke cannabis and go on a search for the crop. 

They used a map from a friend whose brother was growing it on the down low, using the phrase “420 Louie” as a code word for the cannabis quest. Eventually, they shortened the phrase to “420,” which spread via word of mouth. It ended up on a Grateful Dead poster, spread through the Bay Area and on to California, and eventually the entire world.

Today, 4/20 has become a symbol of cannabis culture with many events taking place internationally on April 20th. As for dispensaries, April 20th has consistently been one of the biggest sales days worldwide, so be sure to decorate and get your stock ready. Hosting special promotions or holding cannabis-themed events on this day is a must for businesses looking to maximise their reach.

Jack Herer’s Birthday – June 18th

Jack Herer, also referred to as “The Hemperor,” was a major cannabis activist in the 1970s through 1990s. He founded and directed the organisation “Help End Marijuana Prohibition” (HEMP) and his book, The Emperor Wears No Clothes, helped to lay the groundwork for cannabis legalisation.

Jack Herer had such a prominent effect on cannabis culture that there is even a potent cannabis sativa strain named after him. Strains like Critical Jack, Jack Diesel, and Super Jack, to name a few, all have their roots in the popular Jack Herer strain. 

If it were not for the work of cannabis activists like Jack Herer, we might not have had any significant changes in cannabis legislation at all. Jack Herer’s birthday is often celebrated by cannabis enthusiasts to pay homage to these activists and their important contribution to cannabis culture. Dispensaries can honour his legacy by offering discounts on strains like Jack Herer or hosting educational talks on cannabis activism.

National Dab Day (Oil And Concentrates Day) – July 10th

If you flip the letters “OIL” around, you get something that looks like “710” – a holiday that has been dedicated to concentrates, dabs, hash oil, and THC oil. This holiday allegedly started in Facebook posts and chat rooms, and was ultimately coined by Salt Lake City rapper, Task Rok.

Task Rok and Dj Linus Stubbs released their album The Movement in 2011, with many of the tracks being dedicated to the virtues of cannabis derived concentrates and butane hash oil. If your consumption method of choice is concentrates, dab pens, hash oil, vape concentrates, shatter, or kief, 710 is the perfect holiday for you to celebrate.

Dispensaries can use this holiday to highlight concentrate products and offer special promotions on oils and other concentrates. This is a great day to promote the versatility of cannabis consumption beyond traditional flowers.

National CBD Day – August 8th

Cannabidiol (CBD) is one of the most popular active cannabinoids found in cannabis. Although it produces no psychoactive effects, its medical potential is far reaching – CBD can provide relief from conditions like inflammation, chronic pain, anxiety, and ADHD to name a few. This makes CBD products especially popular among medical cannabis users. 

The first national CBD day was noted in 2019 when the North Carolina-based manufacturer, cbdMD, held a campaign to raise awareness for CBD’s medicinal benefits in aiding mental and physical health. This day has since been embraced by the cannabis community and is perfect for brands and dispensaries to highlight CBD products and their health benefits.

National CBD Day is a great opportunity for dispensaries to offer promotions on CBD products, host educational workshops, and engage customers with the many ways CBD can enhance wellness without psychoactive effects.

Cannabis culture is filled with special holidays and observances that allow users and businesses to celebrate and engage with the plant throughout the year. Whether you are a fan of hemp’s sustainability, a user who prefers the medicinal benefits of CBD or concentrates, or just a general enjoyer of cannabis, there is a holiday for everyone. They are also a great way to celebrate the growing acceptance and culture surrounding cannabis use. 

Take advantage of these special days to connect with like-minded individuals, learn more about cannabis, and expand your appreciation for this remarkable plant. Whether you are a casual user or running a dispensary, these holidays offer plenty of reasons to celebrate cannabis in all its forms.